On the top step of the #B2Best Award – the Super Prize of the B2B universe that combines business, innovation and art promoted by ANES Association of companies operating in the technical, professional and specialized publishing sector – in the best marketing strategy category has risen Dos&Donts srl with a project by MakingLife.
Anyone involved in communication knows how difficult it is to be able to convey complex concepts simply and effectively, without falling into trivialization. Adopting the language of the graphic novel for a marketing campaign of a company that produces technological solutions for the control and safety of controlled contamination production environments was a courageous choice.
And the brave choices win. Dos&Donts srl wins the prestigious 2022 Award for the “Best Marketing Strategy” category: the company has in fact believed in the innovative strategy devised by MakingLife, the milanese publishing group which thus confirms itself as an emerging reality in the panorama of information, communication and services specialized in Pharma and Healthcare.
The strategic idea proposed by MakingLife, a graphic novel of great visual and emotional impact, was made concrete and enhanced by the ability of the creative pen of Mario Addis who was able to evoke and transmit the value of the company and its products. Beauty creates and strengthens identity and is a winning choice even for those who work in super-technological and specialized sectors.
The healthcare world is rapidly changing, digitization helps to break down the barriers between different areas of the world of health and medicine by creating an open dialogue and MakingLife stands out in the market for its expertise and all-round knowledge of the sector.
“Knowing all the main players in the sector in depth and anticipating their trends is part of our characteristics – says Cristiana Bernini, engineer, journalist and COO of the Group. – A continuous evolution in which the contamination of languages and the continuous exchange of knowledge are essential”.
MakingLife thus brings a breath of fresh air to the sector and increasingly wants to give substance to an idea that proves to be urgent and necessary: to create active and vital communities of professionals in the healthcare sector, offering them spaces and tools to communicate, discuss and grow.
Many activities are already underway for 2023, in which MakingLife intends to increasingly establish itself as an innovative and dynamic protagonist in communication and networking between professionals in the Pharma & Health sector.
Download the .pdf of the B2Best Award winning project for free:
